| The Best Advice I Ever Got | Business Today Team |
| Advertising And Promotion, 6/e | Belch |
| Before The Brand | Perry |
| Brand Warfare | D`Alessandro |
| Advertising Management | Mohan, Mahendra |
| Behind Powerful Brands | Jones, John Philip |
| The Making Of Advertising | Imam, Syeda |
| Designing Brand Indentity | Wheeler, Alina |
| Brand New Brand Thinking | Baskin, Merry & Earls, Mark |
| How To Advertise | Roman, Kenneth, Maas, Jane, Nisenholtz, Martin |
| Brand Child | Lindstrom, Martin |
| ROI Selling | Nick, Michael J, Koenig, Kurt M |
| Creating The #1 Sales Force | Kasper, Jim |
| Marketing To Hispanics | Soto, Terry J |
| Business Inside Out | Witeck, Robert, Combs, Wesley |
| Winning The Toughest Customer | Passi, Delia, Aronson, A B |
| Why Johnny Can't Sell | Nick, Michael, Kantin, Robert |
| Sales Training Solutions | McClay Renie |
| ProActive Sales Management | Miller, Willam Skip |
| The Science Of Sales Success (Reprint) | Josh, Costell |
| Branding Unbound | Mathieson, Rick |
| Sales Promotion Management | Singh, Bir |
| Advertising Management | Singh, Bir |
| Encyclopaedia Of Advertising | Bagga, Bhoomika |
| Advertising Management | Tyagi, C L, Kumar, Arun |
| A Practical Approach To Sales Management | Vashisht, Kujnish |
| Introduction To Advertising And Public Relations | Kundra, Shipra |
| How To Turn Advertising Expenses Into Investments | Jones, John Philip |
| Icfai University Press On Branding Practices | Sangeetha, K |
| Brand Communication | Das, Naveen |
| Out-Of-Home Advertising In India | Kumar, E Naveen & Saravanan, I B |
| Consumer Satisfaction & Complaining Behaviour | Purohit, H C |
| Handbook Of Advertising Media And Public Relations | Gupta, Deepak |
| E-Sales | Deva, Vasu |
| Advertising Management | Bajpaye, Alok |
| Facets of Indian Advertising And Consumer Behaviour | Khan, Kaleem Mohammad, Khan, Mohammad Naved |
| Advertising And Sales Management | Dawra, Sudhir |
| Introduction To Advertising | Ganesh, S |
| Art & Science Of Advertising | Chandrakandan, K, Hanif, Noorjehan A K A, Balasubramani, N |
| Advertising Regulations | Kaptan, S S |
| Social Dimensions Of Advertising | Kaptan, S S |
| Purchase Decision And Consumer Behaviour | Vinayagamoorthy, A |
| Advertising And Sales Management | Mehra, R |
| Effectiveness Of Advertising | Patnaik, U C, Suresh, A, Patnaik, C |
| The Study Of Advertising Agencies In India | Burghate, M A |
| Advertising Management (VIPH Management Series 2) | Mittal, A C & Sharma, B S |
| Television Advertising And Consumer Response | Kapoor, Neeru |
| Sales And Advertising Management | Sarkar, Manoj Kumar |
| Brand Management | Chaurasia, Harish |
| Advertising And Media | Pant, Himanshu |
| Little Platinum Book Of Cha-Ching! | Gitomer, Jeffrey |
| Case Studies On Brand Management (Vol. I) (Case Study Collection Series) | Yesav, Maldar Nusrath Jahan |
| Dynamic Techniques Of Sales Management | Patel, Vinod N, Rana, Girish K |
| Modern Advertising Management | Jain, J N, Singh, P P |
| Advertising And Media | Pant, Himanshu |
| Sales And Marketing Management | Mahajan, C P |
| The Art Of Closing The Sale | Tracy, Brian |
| Advertising, Marketing And Sales Management | Mehta, Jogender |
| | Bacon, Terry R |
| Topgrading For Sales | Smart, Bradford D, Alexander, Greg |
| Advertising Promotion And Mass Media | Prakash, T |
| Sales Management | Shewan, M A |
| Shoveling Smoke | Mazzarella, William |
| Advertising, Third Edition | Jefkins, Frank |
| The Advertising Handbook | Brierley, Sean |
| The New Conceptual Selling | Miller, Robert B, E Heiman, Stephen |
| Branded Entertainment | Lelu, Jean-Marc |
| Ads To Icons | Springer, Paul |
| Branding A Store | Floor, Ko |
| The (UN)Common Sense Of Advertising | Tiwari, Sanjay |
| Before The Brand | Perry, Alycia, Wilson, David |
| Brand Seg'meant'ation | Kapoor, Jagdeep |
| Brand Management | Mathur, U C |
| 1800 Runs | Kapoor, Jagdeep |
| Skyrocketing Sales! | Allen, Debbie |
| Selling To Big Companies | Konrath, Jill |
| Blogging For Business | Holtz, Shel, Demopoulos, Ted |
| The Best Of Branding | Gregory, James R |
| Pocket Advertising | Marshall, Caroline |
| Web Advertising And Marketing | Kueglar, Thomas J |
| What's In A Name | Jones, John Philip, Slater, Jan S |
| Advertising Media Planning | Kelley, Larry D, Genheimer, Donald D |
| Advertising | Wells, William D, Burnett, John, Moriarity, Sandra |
| Advertising, Promotion, And New Media | Stafford, Marla R & Faber, Ronald J |
| Superior Customer Service | Quinn, Michael, Byron, Lynda |
| Beyond Loyalty | Chenet, Pierre, Johansen, Jon Ivar |
| Advertising | Sharma, Sangeeta, Singh, Raghuvir |
| When Ads Work | Jones, John Philip |
| The Art Of Writing Advertising | Higgins, Denis |
| A Technique For Producing Ideas | Young, james Webb |
| Advertising Media A To Z | Surmanek, JIm |
| The Invisible CEO | Krishnamurthy, A G |
| The Future Of Advertising | Cappo, Joe |
| And Now A Few Words From Me | Garfield, Bob |
| Mixed Feelings | Sehgal, Ram |
| Advertising Management | Mathur, U C |
| Advertising Management | Mathur, U C |
| 6 Steps To Free Publicity | Yudkin, Marcia |
| Consumer Behaviour And Advertising Management | Khan, Matin |
| Get Set & Grow | Mehrotra, Vivek |
| Principles of Advertising & IMC | Duncan, Tom |
| Sales Promotion Management | Singh, Bir |
| Return On Ideas | Nichols, David S |
| Brand Vision | Taylor, David |
| Magic Number For Sales Management | Davis, John |
| Desi Dream Merchants | Krishnamurthy, A G |
| 9 Secrets Of Advertising | Sehgal, Ram |
| Why Customers Do What They Do | Cohen, Marshal |
| Advertising Karma | Chatterjea, Gautam |
| Wrap Around | Sengupta, Jayana |
| Advertising, 6/e | Wells |
| Applying The Branding Iron | Kompella, Kartikeya |
| Building Brands, Building Meaning | Kompella, Kartikeya |
| | Green, Charles H |
| Service Lifecycle Management | Krishna, S Jaya |
| Advertising | Suresh, K |
| Reinventing Advertising | Mankad, Neeraj |
| In-Film Advertising | Kanchan, Prateek |
| Sales Force Automation | Krishna, S Jaya |
| Media And Advertising Management | Chatterjee, Sabyasachi |
| Brand Management | Ray, Santanu |
| Contemporary Branding | Raj, T Venkat Ram |
| The Psychology Of Selling | Tracy, Brian |
| Selling Today | Manning, Gerald L, Reece, Barry L |
| Fashion Retailing | Diamond, Ellen |
| Integrated Advertising, Promotion, And Marketing Communications (Reprint) | Clow, Kenneth E, Baack, Donald |
| Advertising | Wells, William D, Moriarty, Sandra, Burnett, John |
| The Say It With Charts Complete Toolkit (With CD) (Reprint) | Zelazny, Gene |
| Selling Results! (Reprint) | Stinnett, Bill |
| Instant Leads (Reprint) | Sugars, Bradley J |
| Instant Advertising (Reprint) | Sugars, Bradley J |
| | Sugars, Bradley J |
| Contemporary Advertising (Reprint) | Arens, William F |
| The Art Of Advertising By Advertising Hot-Shots |
|
| The Art Of Building A Brand By Top Marketers |
|
| Be A Great Sales Person | Hession, Richard |
| Brand Management (Text And Cases) | Verma, Harsh V |
| Anyone Can Sell | Yeung, Rob |
| A Better Way To Sell | De Silva, Ranjan L G |
| How To Sell Your Way Through Life (Reprint) | Hill, Napoleon |
| Illustrated Dictionary Of Marketing & Sales | Mike, Stella |
| Implementing Advertising Strategy | Narula, Avinash |
| Advertising And Integrated Brand Promotion | Oguinn, Thomas C, Allen, Chris T, Semenik, Richard J |
| The Secrets Of Selling | King, Geoff |
| Women In Advertising | Jha, Jyotsna, Nigam, Divya |
| Advertising Industry | Verma, Anil |
| The Secrets Of Great Sales Management | Simpkins, Robert A |
| It's When You Sell That Counts (Reprint) | Cassidy, Donald L |
| Strategic Brand Management | Kapferer, Jean Noel |
| Brand Management | Moorthi, Y L R |
| Managing Indian Brands | Ramesh, Kumar S |
| Advertising Management | Mathur, U C |
| Sales Management | Mathur, U C |
| Radio As An Advertising Medium | Rao, Pramod, Wawge, Ravikant S |
| New Strategic Selling | Miller, Robert B |
| Superstar Sales Secrets | Farber, Barry |
| Ad Land | Tungate, Mark |
| Winning New Business | Denny, Richard |
| Kleppner's Advertising Procedure (Reprint) | Lane, W Ronald, King, Karen Whitehill, Russell, J Thomas |
| The Greatest Salesman In The World (With CD) | Mandino, Og |
| The Ultimate Sales Machine | Holmes, Chet |
| Advergaming And Ingame Advertising | Ipe, Mary |
| Managing Emotional Appeal In Advertising | Rao, Pramod, Wawge, Ravikant S |
| Always On | Vollmer, Christopher |
| Escaping The Price-Driven Sale | Snyder, Tom, Kearns, Kevin |
| Beyond Branding | Ind, Nicholas |
| Global Brand Strategy | Gelder, Sicco Van |
| How To Advertise | Roman, Kenneth |
| Brand Failures | Haig, Matt |
| The Dum Dum Bullet | Goyal, Sandeep |
| Then We Set His Hair On Fire | Dusenberry, Phil |
| Advertising Management | Jethwaney, Jaishri, Jain, Shruti |
| Sales Gurus Speak Out | Alfano, Adele & Scott, Kathy Glover |
| Advertising & Marketing In Rural India | Bhatia, Tej K |
No comments:
Post a Comment